Captive Audience

Forget the skyline billboards blighting the Bund. Daniel Wu, CFO of Shanghai-based Focus Media, sees the world of advertising in a new light û under the track lighting of office building lobbies where target-market CEOs are stuck waiting for elevators to arrive to swoop them up to their offices.

It's a captive audience who û by and large û will do anything to look away from the other suited executive who might want to make small talk. After all, who wants to chat before one's morning dose of caffeine

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