Less than two years after completing a major financial restructuring to avert bankruptcy, Samsonite International is looking to become the second international consumer product brand to go public in Hong Kong. The luggage specialist yesterday kicked off the institutional marketing for an initial public offering of up to HK$11.75 billion $1.5 billion and aims to start trading on June 16.
The deal comes at a time when consumer spending in Asia, and China in particular, is becoming increasingly important for producers of consumer goods and a growing number of international companies are looking to get closer to their customers by listing in the region as well. The depth and...