The tug of war for Asia Inc's banking business

J.P. Morgan and Bank of America Merrill Lynch are the latest to try for a slice of Asia’s lucrative corporate banking pie, but with fierce competition, can they really succeed?

To succeed in corporate banking these days, banks need a growth story and many are turning to Asia to find it.

“Long-term structural changes now under way will fundamentally affect banking in the years to come,” wrote Tab Bowers, a Tokyo-based director at McKinsey and Company, in a recent McKinsey Quarterly article on the changes facing global banks. He went on to write that in all of the outcomes he and his colleagues looked at, global banks would face capital shortages at home and that one strategy to maintain growth would be to shift their businesses towards rapidly expanding emerging markets.

J.P. Morgan and Bank of America Merrill Lynch BoA...

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